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LIVE FIT. Apparel (LVFT) is an original true lifestyle brand. The first of its kind, bringing you a unique style to the active lifestyle. This is where fashion meets fitness. A one of a kind brand for everything from the everyday active lifestyle to todays modern sports. With the progression of living a healthy lifestyle, LVFT offers a more edgy and hip side to the fitness clothing / apparel industry. With each generation, youths have become increasingly more aware of the importance of being active, whether it be through skateboarding/surfing or getting a gym membership. LVFT is a movement with bodybuilding / physique roots that evolved into something so much bigger than we've ever thought possible. It has become its own LIFESTYLE , with heavy influences from Skateboarding, Surfing and fitness / bodybuilding, LVFT is the first to be considered a fashionable street-wear fitness brand.
Randall Pich, the CEO and founder of the brand has a story behind the brand that sets it apart from the others. In high school, Randall did a lot of graphic designing. He has done a handful of clothing companies when in high school. Growing up in the hardcore scene and skateboarding, there were a lot of underground clothing lines blowing up. All he did was skateboard, hang out with friends, and just designed as a hobby. At the time he was young and didn’t see where the potential of companies could go so he chose to go college after high school whereas some of his friends went on to pursue clothing lines that had made huge success, making millions.
While going to college at Long Beach State, he was a personal trainer just for the fact that he loved working out and fitness in general, at the time he had already done a few bodybuilding shows and physique competitions, making a reputable name.
Now he has put out a lifestyle brand that was literally a summary of his life… fitness, skateboarding, surfing… just being active and enjoying life as it comes.