April 09, 2023
Introducing our new line of double-layered mesh shorts, designed with both style and functionality in mind. Made with high-quality materials, these shorts are built to last, making them the perfect addition to your active lifestyle.
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March 29, 2023
Had the privilege of working with published model Maiya Johnson Aka Crossmaiheart. We couldn't of asked for a model who meshed so well with our LIVE FIT. lifestyle w/ streetwear roots. Maiya does embody the LVFT lifestyle crossing over from fitness modeling to lifestyle published modeling. Here we shot some flicks of our new ATHLETICS baseball jersey...
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March 01, 2023 1 Comment
All new 5 panel STATE caps just dropped in 3 different colorways.
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February 06, 2023
The perfect blend of Lifestyle x Performance...
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January 05, 2023
Quick look book flicks with Molly Hammons in the Gotham sweat pants and sports bra.
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January 04, 2023
A quick look into a few items from the winter 23 tech collection featuring the new Fusion leggings, infinity pullover hood and Dual Pack Sling. All plus more dropping Jan 13.
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November 24, 2022 3 Comments
New Long Sleeve Tees in time for winter.
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November 23, 2022
The HONOR design dropping Thursday 9pm PST for Black Friday. This design will be coming in a few color ways in our heavy oversized tee and will also come in a cozy soft and unique vintage mineral washed hoodie.
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November 23, 2022
This year we're going HEAVY and OVERSIZED with some banger designs inspired by old school and new school metal. If you know a thing or two about LVFT, we love heavy lifting and heavy music. All new drops will release on 11.24 Thursday night at 9pm PST. Here's a few flicks of Randall in the new Heavy Metal oversized tee...
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November 10, 2022 1 Comment
All new garment dyed tees. Bringing you old school vintage vibes with new school designs, these tees feature a soft touch and a classic relaxed fit.
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August 12, 2022
Randall, Cyril and Christian at the HQ gym getting a lift in, breaking in and testing out the new Vintage Raw Cutoff tanks!
Things got pretty intense..!
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July 18, 2022
Miranda putting the new scrunch bum leggings through a leg workout with some deadlifts here. Squat proof yet comfortable with flexibility and breathability!
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