October 03, 2024
We've added some new designs on our classic unisex fleece joggers. Our supreme soft 3-end fleece joggers, made for all day every day, offer maximum comfort with street style. The 3-end fleece has an ultra tight-knit construction giving it better durability, soft hand-feel, and under 5% shrinkage. Take a look at what's new...
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May 05, 2024
The LIVE FIT ATHLETICS Crewneck Sweater is a 10 oz heavy premium ring-spun cotton blend that ensures both comfort and durability, which are key factors in a good crewneck sweater. And the 3D lettering adds a unique touch that sets it apart from other options out there. It sounds like the perfect combination of comfort and style!
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January 20, 2024
Introducing the next generation of sweatpants: The Dojo Sweatpants. Crafted from 100% Organic Cotton, these sweatpants boast an ultra-durable heavy-weight yet soft fleece, perfect for temperatures as low as 50°. The heavy fleece texture mimics the appearance of denim or khaki, providing a versatile silhouette. With adjustable cuffs for a straight or classic sweats fit, these are truly the epitome of the best sweatpants available.
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January 06, 2024
The LVFT Racer Collection - As the year unfolds, we are thrilled to bring you some new designs in some of our classic and best selling fits. Our latest collection has just hit the shelves... Introducing the Racer Collection: a curated selection that merges timeless classics with modern design and comfort.
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January 01, 2024
Layer up this winter with the new ultra soft V2 Crew Pullover and sleek soft shell jacket.
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July 19, 2023
Introducing the ALL-STAR basketball jersey. Designed to elevate your performance on the court while making a bold statement, this jersey combines the perfect blend of street-inspired aesthetics.
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April 09, 2023
Introducing our new line of double-layered mesh shorts, designed with both style and functionality in mind. Made with high-quality materials, these shorts are built to last, making them the perfect addition to your active lifestyle.
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March 29, 2023
Had the privilege of working with published model Maiya Johnson Aka Crossmaiheart. We couldn't of asked for a model who meshed so well with our LIVE FIT. lifestyle w/ streetwear roots. Maiya does embody the LVFT lifestyle crossing over from fitness modeling to lifestyle published modeling. Here we shot some flicks of our new ATHLETICS baseball jersey...
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March 01, 2023 1 Comment
All new 5 panel STATE caps just dropped in 3 different colorways.
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February 06, 2023
The perfect blend of Lifestyle x Performance...
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January 05, 2023
Quick look book flicks with Molly Hammons in the Gotham sweat pants and sports bra.
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